Overview
A leading public research university wants to implement an AI-based adaptive web content solution. The goal is to increase student engagement and improve undergraduate enrollment outcomes by delivering personalized and data-driven web experiences.
Challenge
Higher education institutions face increasing competition to attract and retain prospective students. Our client sought to:
- Improve undergraduate recruitment efforts through customized, real-time web content.
- Provide personalized experiences to prospective students and families without requiring login credentials.
- Enhance data visibility and optimize content strategies based on user behavior and engagement insights.
- Integrate seamlessly with their existing Drupal-based website and Slate CRM system without impacting site performance.
Solution
HiEd Success delivers a comprehensive solution that leverages advanced AI technology to meet the institution’s needs. Key components includes:
- Adaptive Web Content
- Delivers real-time, personalized responses based on visitor behavior, interests, and engagement data.
- Enables the institution to provide targeted, interest-based content without manual intervention.
- Dynamic Forms
- Embedded intelligent forms tailored to each visitor’s behavior and engagement history.
- Allows seamless integration with marketing campaigns and tracking through UTM codes.
- Advanced Analytics and Dashboards
- Provides a 360° view of prospective student interactions, tracking engagement from inquiry to enrollment.
- Offers a actionable insights to optimize content and enhance the overall student experience.
- Seamless System Integration
- Real-time data synchronization with Slate CRM via API integration.
- Design to work effortlessly with the university’s Drupal-based website, ensuring no impact on site speed or performance.
Results
- Increase engagement with personalized web content tailored to each visitor.
- Higher conversion rates from prospective students to inquiries and applications.
- Improve decision-making through actionable data insights and advanced reporting tools.
- Scalable and future-ready solution with potential for expansion beyond the pilot phase.
Why HiEd Success?
HiEd Success specializes in delivering AI-driven solutions that help universities meet strategic enrollment and engagement goals. Our expertise in system integration, data analytics, and higher education-specific solutions ensures measurable results and long-term success.